Join the team

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Job title: Event Manager

We have a very exciting opportunity for an Event Manager to join the award-winning team at Raccoon Media Group. Reporting directly to the MD, this is a commercial-lead opportunity that is perfect for a Sales Manager looking to take the next step up or an experienced Event Manager

Location: Office based (Guildford)/Hybrid
Hours: Full time (USA Hours Required 10-6pm / 11-7pm)
Salary: OTE £65,000 p/a (£50k basic plus £15k bonuses)

Key responsibilities include:

• Define the growth plan for the event, strengthening sales and services and client excellence – including identification of key commercial objectives, strategy, tactics, potential risks, industry opportunities and measurable KPIs
• Drive the strategy and take lead responsibility for the retention and growth of client account(s)to reach quarterly and annual revenue and margin targets
• Uphold accurate and regular tracking, trend identification and trimming of department model to drive greater efficiencies, smarter working practices and effective resource allocation where required
• Produce and monitor financial forecasting, billing and processes, including firm control of department spend and reconciliation
• Ensure adherence to all company payment procedures
• Review pricing policies and suggest ideas that drive higher revenue sales and relationships
• Take the lead role in developing our value-proposition for the event. Suggest new ideas and technical innovations that improve the proposition
• Create a new suite of sales tools to help sell the proposition
• Work with marketing team to ensure that marketing spend is within budget
• Liaise with marketing team to develop the visitor proposition and increase visitor traffic
• Work with our Head of Content to ensure a strong content proposition is delivered
• Work with Operations Director to ensure operational expenditure is in line with budget
• Attend exhibitions to help generate revenue, promote the site and conduct interviews
• Proactively look for new/smarter ways to improve department processes and procedures to deliver a faster, more efficient service to clients
• Ensure all event documents and paperwork are accurate and in place
• Show a driven, revenue-first and hands-on management style that guides best practice, raises performance and delivers against the Raccoon Media Group company values
• Communicate regularly with the wider team keep them updated on strategic and tactical department news, developments and results (weekly meetings)
• Work with other Event Directors to ensure cross department sharing of leads and collaborative working
• Consistently demonstrate tact, diplomacy, maturity and professionalism in all aspects of your role
• Be accountable for your business unit, complying with all internal processes to ensure quality standards and service propositions are being met

Location: Raccoon Events Ltd, 2 Bell Court, Leapale Lane, Guilford, GU1 4LY, United Kingdom

How to apply

Please apply today with your current CV to amy.sheridan@raccoonmediagroup.com

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Job title: Event Director

Location: Home based (US)

Hours: Full time

Job description:

We have a very exciting opportunity for an Event Director to join the award-winning team at Raccoon Media Group as the event lead for Snowbound Expo. Reporting directly to the MD, this is a commercial-lead opportunity that is perfect for an experience sales and event professional looking to take the next step up or an experienced Event Director.

Key responsibilities include:

• Define the sales and strategy plan for the event, including identification of key commercial objectives, strategy, tactics, potential risks, industry opportunities and measurable KPIs
• Uphold accurate and regular tracking, trend identification and drive greater efficiencies, smarter working practices and effective resource allocation where required
• Produce and monitor financial forecasting, billing and processes, including firm control of department spend and reconciliation
• Ensure adherence to all company payment procedures
• Review pricing policies and suggest ideas that drive higher revenue Sales and Relationships
• Take the lead role in developing our value-proposition for the Expo. Suggest new ideas and technical innovations that improve the proposition
• Create a new suite of sales assets to help sell the proposition
• Work with Marketing Team to ensure that marketing spend is within budget
• Liaise with Marketing Team to develop the visitor proposition and increase visitor traffic
• Work with our Head of Content to ensure a strong content proposition is delivered
• Work with Operations Director to ensure operational expenditure is in line with budget
• Attend exhibitions to help generate revenue, awareness of Snowbound Expo and build industry relationships
• Proactively look for new/smarter ways to improve department processes and procedures to deliver a faster, more efficient service to clients
• Ensure all event documents and paperwork are accurate and in place
• Show a driven, revenue-first and hands-on management style that guides best practice, raises performance and delivers against the Raccoon Events company values
• Communicate regularly with the wider team keep them updated on strategic and tactical department news, developments and results (weekly meetings)
• Work with Event Directors to ensure cross department sharing of leads and collaborative working
• Consistently demonstrate tact, diplomacy, maturity and professionalism in all aspects of your role
• Be accountable for your business unit, complying with all internal processes to ensure quality standards and service propositions are being met

Location: Raccoon Events Ltd, 2 Bell Court, Leapale Lane, Guilford, GU1 4LY, United Kingdom

How to apply

Please apply today with your current CV to katy.roberts@raccoonmediagroup.com

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Job title: New Business Researcher

Location: Office based (Guildford)

The offices are based in central Guildford. There is no office parking but the offices are 10 minutes’ walk from the main train station.

Hours: Full time

Salary: £45,000 p/a + £7,000 bonus scheme (OTE £52k)

Job description:

Raccoon Media Group is a young, entrepreneurial event organiser. The focus is on approaching concept development, marketing and the on-site event experience from a unique angle. As such, we’re happy to take risks, give our team the authority to make their own decisions and to provide the necessary support to deliver the desired results.

The Role

We are looking for an ambitious, motivated and experienced new business researcher to take ownership, identify and launch new and inspirational events across the Raccoon Media Group Events Portfolio. You will identify and capitalise on growth opportunities whilst successfully developing commercially viable events that attract passionate communities. As a young business, you will join an experienced, diverse team and be involved in all major scoping and development of new events and initiatives.

You will possess excellent people and project management skills, as well as first class topic generation, excellent proven research ability and great time management skills. Whilst an in-depth knowledge of our industries is not essential, you will need the attention to detail and enthusiasm necessary to extract the full potential from the lucrative and dynamic market. We’re looking especially for tenacity and an entrepreneurial mind-set – we work in dynamic and fast-growing markets which demand a creative, innovative approach to deliver stakeholder value.

The ideal candidate must have proven experience in large-scale, complex, multi-faceted paid-for events, that has recruited the highest-level industry speakers and commercial sponsors. The role covers all aspects of end-to-end event research and validation including extensive market scoping, vertical mapping and both desk and in-person research; writing innovative promotional copy such as website and promotional decks; identifying market leading speakers; commercial copy writing; media partner engagement and identifying and approaching commercial partners.

This is a fantastic opportunity for a dynamic market researcher who wants to make their mark and be a part of a team who are growing an international event brand and breaking into new markets.

Duties & Responsibilities include:

• Devise and implement an effective research plan to identify and define key market trends to create commercially viable, and sustainable events. Initial market scoping to identify location and timeframes, primary and secondary market and competitor analysis
• Full market mapping by geo and sector to identify and define the market motivators to create exciting events which attracts paying delegates and secures sponsors
• In-depth, in person/conference calls, research with a minimum of 50 key personal per event in stage one research. Mixture of buy and sell side, genders, geos and functions to ensure balanced and impartial research
• Detailed competitor analysis (timeline and SWOT) in key geos to ensure position of strength with defined USPs to take market share and create unique opportunities
• Develop clear USPs and benefits to attending the Show – these should include researching commercial features to entice new audiences and change the pace and scope of the event
• Strategise, invite and confirm the most compelling and enticing Ambassadors that truly reflect the communities. Fully manage and brief Ambassadors to ensure they are aligned with the event and maximising exposure across key mediums. Where possible organise and lead a physical meeting of the Ambassadors to help set the tone and agenda of the event
• Build relationships with key event advocates including advisory board, sales agents, sponsors and speakers for co-marketing of the event – work with marketing to create bespoke collateral required to ensure the best experiences
• Strong creative and design flair with the confidence and ability to work with marketing to create visually engaging and responsive marketing collateral. Define audiences and write and create content to engage, segment and target prospects up to event launch
• Work with marketing so the event brand becomes a key influencer in the social media across relevant platforms to expand brand reach and awareness and actively engage with the target audience
• Identify, build and develop strong partnerships with key local and global media partners, associations and key influencers
• Drive customer focus and a culture of customer centricity across the team, ensuring all promotion is underpinned by an understanding of customer needs, and market dynamics
• Create comprehensive P&L for the event for Board review ahead of Go / No Go decision
• Oversee and deliver the launch event/party, typically 12months prior to the event happening. Includes agreeing date and venue, speakers and content, audience and full supplier delivery to ensure a successful launch
• Write detailed briefs to key team upon launch to ensure the Event delivery team are introduced to key contacts and are fully aware of strategy and KPIs.

Qualifications and experience

• Minimum 6 years’ experience in B2B large scale, content-led event production
• Demonstrable experience of delivering a content-led new launch event, ideally internationally
• Academic degree or equivalent qualification

Skills and competencies

• Excellent communication skills: able to develop and maintain strong personal relationships with team members and external stakeholders, including media partners and sponsors
• Clear understanding (with examples) of production KPIs
• Excellent copy writing and verbal communication skills
• Clear understanding of the commercial business practices that underpin conferences and awards, a strong commercial awareness and a clear comprehension of profit and loss/basic business principles
• Working directly with salespeople: lead generation and management
• Excellent project management skills and ability to prioritise

IT experience

• Sales CRM (SalesForce, MS Dynamics, Hubspot or similar)
• Strong Microsoft Excel

About You

• Confident, outgoing, work well under pressure
• Organised and deadline driven, with an eye for detail
• Able to travel and occasionally work long hours
• A flexible and can-do approach
• Willingness to perform the tasks listed above (as opposed to managing team members and delegating this work to them)

How to apply

Please send a covering email and CV to kate.jamieson@raccoonmediagroup.com

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